Strategic product research designed to improve activation, retention, and revenue. Not just user experience.
Latest projects
Always the best methodology to answer research questions
and achieve your Business Goals
You already have the data.
What you’re missing is clarity.
❌ Hypotheses pile up
Features are shipped based on assumptions, not validated insights.
❌ Data shows what is happening. Not why
Dashboards track behavior. They don’t explain motivations.
How we drive product performance together
Every engagement is aligned with a clear business objective
activation, retention, conversion, or growth.
Strategic Qualitative Research
Uncover the motivations behind user behavior. We identify why users activate, convert, stay or churn.
Decision-Focused Product Strategy
Turn insights into clear priorities. We define actionable recommendations aligned with your growth metrics.
Enhance decision-making with in-depth qualitative insights
A solid 8+ years expertise
More than 100+ project made using different methodology adapt to goals
Product design
Why you definitely get feedback from your users?
Achieve your business goal
Identify and fix potential issues early to avoid costly mistakes and negative feedback.
Make better decision
Use data-driven insights for effective product strategies.
Know Your Users
Gain deep insights into user needs and behaviors to design products they love.
Reduce Risks
Identify and fix potential issues early to avoid costly mistakes and negative feedback.
Enhance User Experience
Identify and fix potential issues early to avoid costly mistakes and negative feedback.
Understand Your Data
Identify and fix potential issues early to avoid costly mistakes and negative feedback.
Dans le cadre de la refonte de notre solution de vente d'offres professionnelles chez Direct Energie, j'ai eu l'occasion d'être accompagné par Cédric sur ce projet stratégique pour notre structure. Il a très rapidement compris nos enjeux et nos contraintes. Il s'est approprié le sujet et nous a produit un parcours utilisateur dépassant nos attentes. La nouvelle solution est désormais en production, rencontre un franc succès chez les utilisateurs et nos métiers. C'est sans hésitation que je recommande Cédric pour ses compétences d'UX Designer, son écoute et son relationnel.
Farid MECHRANE
IT Manager
User research was instrumental in identifying user frustrations and guiding us to improve our product. Insights Cedric recolt helped us align better with user needs. Impactful results
Tom Nguyen
CEO at.Cafe
Nous avons ensuite collaboré sur de nombreux projets et j’ai beaucoup aimé son ouverture d’esprit. Cedric aime creuser les sujets en profondeur et est friand de problématiques complexes qui englobent l’UX dans son ensemble et notamment l’accessibilité numérique.
Hakim Madani
Head of IT